Heirloom Innovations Inc. (d.b.a. "Heirloom," "we," "us," or "our") is a Delaware Public Benefit Corporation committed to helping those who mourn by simplifying estate administration. We understand that the information you entrust to us is highly sensitive. This Privacy Policy describes how we collect, use, protect, and disclose your information when you use our products, services, websites, applications, and technology (collectively, the "Service").
1. Applicability of This Policy
This policy applies to two core groups of users:
- Executors, Trustees, and Clients: The end-users of the Service, who are clients of a financial advisor and utilize Heirloom for estate planning or administration.
- Financial Advisors and their Staff: Our paying customers who use the Service to support their clients.
2. Information We Collect
We only collect the data necessary to provide Heirloom's services. This information falls into the following categories:
| Category | Description | Source |
|---|
| Contact & Account Data | Names, email addresses, phone numbers, and log-in credentials for financial advisors and their client users. | Directly from user and, where applicable, their financial advisor. |
| Estate-Related Legal Documents | Highly sensitive documents, including Wills, Trusts, and other essential estate planning materials. | Directly from user and, where applicable, their financial advisor. |
| Financial & Asset Data | Information about a decedent's or a living client's financial accounts, liabilities, assets (e.g., bank accounts, investments, credit cards, loans). | Directly from user and, where applicable, their financial advisor, and secure third-party integrations with financial data providers and institutions, including public databases. |
| Usage & Technical Data | Information on how users engage with the Service, including which features are adopted, error logs, and chatbot interactions. This helps ensure system stability and improve the product. | Automatically collected via tools like Posthog and Firebase. |
| AI Inputs | Questions or unique scenarios an executor, trustee, or financial advisor provides to our AI-powered guidance tools. | Directly from user. |
3. How We Use Your Information
We use the information we collect for the following purposes:
- To Provide the Core Service: To deliver end-to-end support for estate planning and settlement, including generating legal documents (where applicable) and personalized, step-by-step guidance.
- Financial Discovery: To automatically search for and identify a client's financial assets and liabilities, saving customers time and potentially uncovering lost assets.
- AI-Powered Guidance: Our AI analyzes estate assets, documents, and state-specific probate laws to create custom action roadmaps and answer user questions via a chatbot.
- Advisor Workflow Integration: To allow financial advisors to monitor status, collaborate on data entry, and potentially also integrate with their existing financial analysis and planning tools (e.g., eMoney, Black Diamond).
- Improve the Service: To track user behavior to refine our product's features, ensure stability, and inform future development.
- Security and Compliance: To protect our platform and users against fraud, and to maintain the security of highly sensitive data.
4. Disclosure and Sharing of Information
We do not sell your personal data. We disclose your information only in the following limited circumstances:
- With Your Financial Advisor (where applicable): We share information between the client's view and the advisor's view of the platform, allowing the financial advisor to monitor status and collaborate. The financial advisor acts as a trusted "person in the loop" for their clients.
- With Our Service Providers: We use third-party providers (e.g., cloud hosting, payment processors, AI/LLM providers) to help us operate the Service. They are given access only to the extent necessary to perform their services. We currently plan to utilize third-party LLMs such as OpenAI, Gemini, and Claude for certain AI features.
- For Legal Compliance and Attorney Oversight: We may share data with contracted estate attorneys for the review and endorsement of legal documents we create and for quality assurance on our legal content. We may also disclose information if required by law or a valid legal process.
5. Data Security
Security and trust are foundational to Heirloom.
- Secure Platform: We are building Heirloom's platform with best practices in security and privacy protocols to protect user data.
- Encryption: We use industry-standard 256-bit AES encryption and secure, tokenized connections for data access with providers.
- Compliance: We plan to pursue SOC 2 Type II certification.
- Data Minimization: We only collect and retain the data necessary to provide our services.
6. AI and LLM Disclosures
The Service utilizes Artificial Intelligence and Large Language Models (LLMs) to provide customized guidance.
- Transparency: AI-generated content will be clearly labeled, and we plan to provide a link to the source for the answer so the user can fact-check.
- Limitations: AI responses may contain inaccuracies and should be used at your own discretion. Heirloom is not a law firm and the Service does not constitute legal, tax, or financial advice.
- Human Oversight: We are exploring concepts like integrating a human legal advisor to provide or validate answers when the AI's confidence level is low.
7. Data Subject Rights and Choices
- Data Control: Users are in control of their information, and our privacy policy is transparent about what data we collect and how we use it.
- Access and Correction: You may request access to or correction of the personal information we hold about you by contacting us below.
- Opt-Out: Financial advisors, executors, and trustees can monitor and control the information shared between the dual client and advisor views.
8. Changes to this Policy
We may update this Privacy Policy at any time. We will notify you of any material changes by email or through an in-product notice, and the revised policy will be posted on our website. Continued use of the Service after changes constitutes acceptance.
9. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Heirloom Innovations Inc.
support@heirloom.care
Austin, TX, USA